Biography
Biography
I’m Stuart Lee McIlwaine Martin — a multidisciplinary graphic designer and illustrator. My work spans branding, packaging, editorial, and interactive design, always driven by one aim: to solve real problems with clarity, creativity, and emotion.
I’m Stuart Lee McIlwaine Martin — a multidisciplinary graphic designer and illustrator. My work spans branding, packaging, editorial, and interactive design, always driven by one aim: to solve real problems with clarity, creativity, and emotion.
Story / Background
Story / Background
Design has been my way of making sense of both structure and expression. From early studio projects to real-world brand collaborations, I’ve learned that every brief carries a question — and my role is to shape an answer that feels inevitable. My background in graphic design grounds me in systems thinking, but I never treat style as fixed. Each project is a conversation between vision, function, and craft.
My path as a creative started long before design school — really, it began in childhood. I wouldn’t say I was “born to create,” because I believe in John Locke’s concept of tabula rasa: that we are shaped by experience. For me, creativity was a natural response to the struggles and pains of life. It gave me both a sense of control and a form of emotional freedom. Drawing was my most accessible outlet, and I used it to make the things I liked, the things I wanted, and the things I felt.
In high school, I was accepted into the interdisciplinary art program, which exposed me to a wide array of mediums. That’s where I discovered the beauty of combining rough, loose fountain pen strokes with light, airy watercolor — creating a sense of radical balance between chaos and calm.
After graduation, I chose to pursue graphic design. At first, I was confused: if I had always been creative, why was this suddenly hard? But I realized that design is a different kind of creative expression than art. Art creates to ask questions, while design creates to give precise answers. That shift — from questioning to answering — was transformative, and it’s why I continue to push myself in this field today.
Design has been my way of making sense of both structure and expression. From early studio projects to real-world brand collaborations, I’ve learned that every brief carries a question — and my role is to shape an answer that feels inevitable. My background in graphic design grounds me in systems thinking, but I never treat style as fixed. Each project is a conversation between vision, function, and craft.
My path as a creative started long before design school — really, it began in childhood. I wouldn’t say I was “born to create,” because I believe in John Locke’s concept of tabula rasa: that we are shaped by experience. For me, creativity was a natural response to the struggles and pains of life. It gave me both a sense of control and a form of emotional freedom. Drawing was my most accessible outlet, and I used it to make the things I liked, the things I wanted, and the things I felt.
In high school, I was accepted into the interdisciplinary art program, which exposed me to a wide array of mediums. That’s where I discovered the beauty of combining rough, loose fountain pen strokes with light, airy watercolor — creating a sense of radical balance between chaos and calm.
After graduation, I chose to pursue graphic design. At first, I was confused: if I had always been creative, why was this suddenly hard? But I realized that design is a different kind of creative expression than art. Art creates to ask questions, while design creates to give precise answers. That shift — from questioning to answering — was transformative, and it’s why I continue to push myself in this field today.
Skills
Brand Strategy & Positioning
insight-driven niches, names, messaging
Visual Identity Systems
scalable logos, type systems, usage rules
Packaging & Product Mockups
Photoshop compositing; realistic, print-ready renders
Editorial & Print Design
grid-driven layouts, press-ready files, prepress
Illustration (Vector + Textured)
clean lines with handcrafted warmth
Web Design in Framer
component libraries, responsive pages, polish
Creative Coding (React/TSX)
Framer Motion, bespoke UI components
Interaction & Micro-Motion
radial menus, hover states, purposeful delight
Typography & Hierarchy
legible, modern pairing; Swiss-informed structure
CMS Architecture & Content Modeling
collections, routing, maintainable structures
Shopify E-commerce & Launch Ops
product drops, conversion-minded UX
AI-Assisted Creative & Prompting
Runway, Firefly, JSON prompts, Veo/Comfy workflows
Photo Curation, Retouching & Color
non-destructive edits, color management
Prototyping, Usability & Accessibility
fast iteration, real-flow testing
Automation & Creative Ops
n8n/API stacks to streamline production
Client Communication & PM
clear scopes, timelines, and deliverables
Brand Strategy & Positioning
insight-driven niches, names, messaging
Brand Strategy & Positioning
insight-driven niches, names, messaging
Visual Identity Systems
scalable logos, type systems, usage rules
Visual Identity Systems
scalable logos, type systems, usage rules
Packaging & Product Mockups
Photoshop compositing; realistic, print-ready renders
Packaging & Product Mockups
Photoshop compositing; realistic, print-ready renders
Editorial & Print Design
grid-driven layouts, press-ready files, prepress
Editorial & Print Design
grid-driven layouts, press-ready files, prepress
Illustration (Vector + Textured)
clean lines with handcrafted warmth
Illustration (Vector + Textured)
clean lines with handcrafted warmth
Web Design in Framer
component libraries, responsive pages, polish
Web Design in Framer
component libraries, responsive pages, polish
Creative Coding (React/TSX)
Framer Motion, bespoke UI components
Creative Coding (React/TSX)
Framer Motion, bespoke UI components
Interaction & Micro-Motion
radial menus, hover states, purposeful delight
Interaction & Micro-Motion
radial menus, hover states, purposeful delight
Typography & Hierarchy
legible, modern pairing; Swiss-informed structure
Typography & Hierarchy
legible, modern pairing; Swiss-informed structure
CMS Architecture & Content Modeling
collections, routing, maintainable structures
CMS Architecture & Content Modeling
collections, routing, maintainable structures
Shopify E-commerce & Launch Ops
product drops, conversion-minded UX
Shopify E-commerce & Launch Ops
product drops, conversion-minded UX
AI-Assisted Creative & Prompting
Runway, Firefly, JSON prompts, Veo/Comfy workflows
AI-Assisted Creative & Prompting
Runway, Firefly, JSON prompts, Veo/Comfy workflows
Photo Curation, Retouching & Color
non-destructive edits, color management
Photo Curation, Retouching & Color
non-destructive edits, color management
Prototyping, Usability & Accessibility
fast iteration, real-flow testing
Prototyping, Usability & Accessibility
fast iteration, real-flow testing
Automation & Creative Ops
n8n/API stacks to streamline production
Automation & Creative Ops
n8n/API stacks to streamline production
Client Communication & PM
clear scopes, timelines, and deliverables
Client Communication & PM
clear scopes, timelines, and deliverables
Philosophy / Approach
Philosophy / Approach
I don’t design in a vacuum. I listen, research, and translate the client’s vision into form. Sometimes that means leaning into minimalism and modernity, other times embracing texture, warmth, or bold surrealism. My process balances hands-on craft and digital innovation, weaving traditional design principles with experimental techniques — whether that’s AI-driven workflows, generative layouts, or tactile, handmade touches.
I don’t design in a vacuum. I listen, research, and translate the client’s vision into form. Sometimes that means leaning into minimalism and modernity, other times embracing texture, warmth, or bold surrealism. My process balances hands-on craft and digital innovation, weaving traditional design principles with experimental techniques — whether that’s AI-driven workflows, generative layouts, or tactile, handmade touches.
Personal Note
Personal Note
Outside of the screen, I’m often on the court (basketball), the course (golf), or chasing the same sense of flow in sketchbooks and illustration. I draw from those experiences — movement, rhythm, and focus — to bring depth and honesty into my work.
Outside of the screen, I’m often on the court (basketball), the course (golf), or chasing the same sense of flow in sketchbooks and illustration. I draw from those experiences — movement, rhythm, and focus — to bring depth and honesty into my work.
My Design Qualities
sec. 4 / CONTACT /
It Starts With a Conversation.
Let's Work Together!
Actively seeking opportunities in the creative industry — open to full-time roles, freelance projects, and meaningful collaborations with forward-thinking teams and individuals.
sec. 4 / CONTACT /
It Starts With a Conversation.
sec. 4 / CONTACT /
It Starts With a Conversation.
Let's Work Together!
Actively seeking opportunities in the creative industry — open to full-time roles, freelance projects, and meaningful collaborations with forward-thinking teams and individuals.
Let's Work Together!
Actively seeking opportunities in the creative industry — open to full-time roles, freelance projects, and meaningful collaborations with forward-thinking teams and individuals.
sec. 4 / CONTACT /
It Starts With a Conversation.
sec. 4 / CONTACT /
It Starts With a Conversation.
Let's Work Together!
Actively seeking opportunities in the creative industry — open to full-time roles, freelance projects, and meaningful collaborations with forward-thinking teams and individuals.
Let's Work Together!
Actively seeking opportunities in the creative industry — open to full-time roles, freelance projects, and meaningful collaborations with forward-thinking teams and individuals.