The challenge of this project was to design an engaging and functional annual report for the UCO School of Design that showcased awards and achievements. The biggest hurdle was creating an infographic system that felt modern and exciting while also being cost-effective and producible at scale, since the reports would be printed in large quantities for distribution to students, faculty, and potential investors.
My solution was to embrace a deconstructed, modern layout style that emphasized bold clarity over unnecessary decoration. I used minimal yet striking motifs as consistent anchors across the spreads, combined with vibrant gradients, clean typography, and dynamic infographic treatments. This gave the report a unique and memorable identity while still being efficient for mass production.
Project Photos
I produced the entire annual report system, including cover design, infographics, layouts, typesetting, and overall design identity. Every section was carefully developed to maintain consistency while giving space for experimental touches. The final product was bold, vibrant, and modern—an annual report that felt both professional and energetic, capturing the spirit of the design school it represented.
This project taught me how to work quickly and decisively under tight deadlines, forcing me to establish a strong design identity early and build from it. I gained valuable experience in balancing aesthetics with clarity when working with data-heavy content. I also strengthened my skills in hierarchy, infographics, and editorial systems—learning that effective design often comes from creating simple, flexible rules and sticking to them across an entire project.