As one of my first typography projects, I was challenged to go beyond simply placing type on a page. Traditional type specimens can feel overly academic or uninspired, so my goal was to use type in a way that felt both interesting and meaningful—while also portraying the deeper influence and timeless quality of the Futura typeface.
After researching Paul Renner and the origins of Futura, I leaned into the prominence of its geometric letterforms and the philosophy behind their design. My solution was to emphasize the geometry, proportion, and clarity of the typeface through layouts that reflected Renner’s rational, modernist decision-making.
Project Photos
I produced a physical type specimen leaflet alongside a poster artifact. Both pieces showcased Futura’s full range of weights and styles, while also taking a deeper look at the anatomy of the typeface. The layouts used strict geometry and modularity to visually connect back to Futura’s Bauhaus-inspired roots, making the specimen not just informational but also a visual homage.
This project marked the beginning of my true understanding of typography’s role in design. I learned how to use type as a design element in its own right, not just as text on a page. Along the way I strengthened my grasp of typographic hierarchy, grid systems, and how to balance conceptual exploration with functional legibility. Ultimately, the project showed me how typography can carry narrative and visual weight just as powerfully as imagery.