The modern travel experience often feels fragmented, with users bouncing between multiple services for booking flights, arranging rides, managing itineraries, and planning activities. This lack of cohesion creates stress at a time when travel should feel exciting and effortless. As a student project, my challenge was to reimagine travel as a unified, streamlined experience while also developing a cohesive brand system that could work across digital and physical touchpoints.
My solution was to create Go!—an all-in-one travel aid brand designed to simplify every stage of the journey. The system included a central app, ride service branding, and a wide-ranging promotional campaign. By unifying these services under one consistent identity, Go! aimed to bring clarity, ease, and trust to the travel process.
Project Photos
I produced a full brand identity and campaign system for Go!, including app mockups, ride service branding, billboard advertisements, social media assets, podcast ads, and event planning materials. The design direction leaned into a soothing color palette and clean, modern layouts to create a sense of comfort for users. The tone was calm, minimal, and welcoming—intentionally designed to take the stress out of travel and vacation planning.
This project taught me how to manage the complexity of building a large-scale branding system that needed to function consistently across many different mediums. I learned how to unify digital and physical design touchpoints into a single cohesive experience, from app UI to large-format billboards. It also sharpened my understanding of campaign consistency, user-centered design, and the importance of balancing brand identity with functionality. Ultimately, Go! showed me how design can transform a chaotic process into one that feels seamless, human, and inviting.