This project centered on a fictional indie band I created as a student exercise. The challenge was learning how to translate branding into a cohesive design system across a wide variety of deliverables. Beyond just designing an album cover, I needed to build an immersive world that reflected the band’s identity and captured the spirit of their story—an indie group that used to gather and make music during lunch breaks.
My solution was to craft a full launch identity that felt authentic, conceptual, and rooted in music culture. I designed the album cover, posters, merchandise, tickets, and social media assets, all tied together with a consistent aesthetic. Conceptual imagery and experimental typography became the backbone of the visuals, bridging the gap between the band’s casual, grassroots origin and the excitement of a professional album release. The campaign was designed to immerse fans in a visual world that echoed the energy of the music itself.
Project Photos
The deliverables included an album cover design, launch posters, event tickets, merchandise concepts (such as shirts), and promotional material for digital and physical platforms. The tone was indie and conceptual, with a slightly raw edge to reflect the band’s DIY origins, yet polished enough to create the excitement of a real launch campaign. The aesthetic leaned on bold, experimental imagery and atmospheric layouts, making the project feel both immersive and believable as a full campaign.
Through this project I learned the complexity of managing brand consistency across large-format and multi-medium applications. Typesetting on posters and long-form layouts required precision, planning, and an understanding of scale to maintain a cohesive brand appeal. I also deepened my ability to connect visuals with sound and narrative—using conceptual imagery not just for aesthetics, but as a storytelling device. Overall, this project gave me hands-on experience in building a complete cultural identity for music and event design.